Academy
We will have practical curriculums by 9 invited guests from around the world.
This is one and only opportunity to have classes an international flavor and feature at Tokyo Graphic Passport at 3331 Arts Chiyoda.
Thank you for your active participation.
*Ticket sale will close upon reached its capacity.
*Advance tickets will be sold the day before each sessions until 19:00.
*Ticket fee may include material fee upon content.
*Tickets will not be at sale at the door, if reached its capacity.
*There are no through ticket available.

Session 01.
“Less is more”
Lecture : Michał Łojewski
Time : 2011.10.29 (Sat) 10:30-12:30
venue : 3331 Arts Chiyoda B105
Ticket (w/tax) : ¥2,000 (Advance), ¥2,500 (Door)
This presentation by leading Polish graphic artist and a head of fashion brand, Michał Łojewski that will focus on topic about his experience in fashion and design in Eastern Europe will be the main focus of the lecture. Attendees will be able to learn details of the creative process, design techniques through work samples and actual materials used in the production.


Session 01.
Michał Łojewski

Michał Łojewski is one of the most award-winning designers in Poland. He started a branding company White Cat Studio in 2001. In 2003 co-founded the anti-fashion brand - Usa e Getta (UEG), which he still continues to manage and develop. UEG combines different fields - art, design and fashion. His most prestigious projects are PKO Bank Polski (the biggest Polish bank), Alior Bank, Netia (communication company) which was awarded this year at Red Dot Design: Communication Design. He also handles branding COMME des GARÇONS's a guerrilla store in Poland. Michał is co-founder of STGU - (the Association of Applied Graphic Designers).



Session 02.
“ROCK! PAPER! SCISSORS!”
Lecture : Michiel Schuurman
Time : 2011.10.29 (Sat) 13:00-15:00
Venue : 3331 Arts Chiyoda B105
Ticket (w/tax) : ¥2,000 (Advance), ¥2,500 (Door)
Presentation-format, design course by cutting-edge Dutch graphic designer, Michiel Shuurman. One of the finalists of the Dutch Design Awards 2011, Shuurman’s fresh typography and sense of color has earned him international acclaim. In this presentation the audience will be introduced to many eye-catching silkscreen prints, as well as receive a lecture on the production process and unravel the origins of his creativity.


Session 02.
Michiel Schuurman

Michiel Schuurman is a Dutch graphic designer working in Amsterdam. He studied at the Royal Academy in The Hague for two years and finished his education in 2002 at the Rietveld Academy in Amsterdam. After some years working for a small design studio he decided to work as an independent graphic designer in 2006. Schuurman’s personal work specializes in typography and poster design which often boasts a rather maximalistic approach. His practice of combining bright colors, warped glyphs, harsh perspectives, and acidic patterns creates some awfully intriguing eye-candy, which he often screen prints himself.



Session 03.
“The future is so bright, I gotta wear shades .....”
Lecture : Annelys de Vet
Time : 2011.10.29 (Sat) 15:30-17:30
Venue : 3331 Arts Chiyoda B105
Ticket (w/tax) : ¥2,000 (Advance), ¥2,500 (Door)
The Sandberg Instituut is the masters course of the famed Gerrit Rietveld Academie of Amsterdam, where students can learn creative fine art and design. The Design Academy Eindhoven has a pragmatic education system and is often referred to as, “the best design academy in the world”. This is a lecture on alternative design practices by Annelys de Vet, who is affiliated to both of these leading art schools. In light of the various crises facing Japan today, the course includes talks on “modern society and design” and delves into various design mentalities such as, the critical design concepts of the Netherlands.


Session 03.
Annelys de Vet

Annelys de Vet is a graphic designer and head of the design department of the Sandberg Instituut Amsterdam. Since 1997 she runs her own studio, which has transformed from a practice working for clients like Droog Design, Thames & Hudson, Stedelijk Museum and KPN, towards a self-directed practice where De Vet, among others, published several books concerning the representation of cultural and national identity. She was a lecturer and coordinator at the Man & Communication department at the Design Academy Eindhoven (2002–2008), and is the initiator and designer of the yearly Temporary Museum Amsterdam (2006–2009). Her ‘Subjective atlas of Palestine’ was awarded for the Best Designed Books 2007.



Session 04.
“Dutch Type from The Hague!”
Lecture : Anno Fekkes
Time : 2011.10.29 (Sat) 18:00-20:00
Venue : 3331 Arts Chiyoda B105
Ticket (w/tax & material cost) : ¥3,000 (Advance), ¥3,500 (Door)
A class taught by Anno Fekkes, former head of the Graphic Design department at the Royal Academy of Art in The Hague. The lecture and workshop will focus on type design and typography based upon Fekkes’ rich experience. Introducing a typical 'Hague' approach of type design like 'The Stroke', introduced by the Dutch type designer Gerrit Noordzij. Other topic such as Noordzij's lectures and achievements at the Royal Academy in the 80s will be talked throughly.


Session 04.
Anno Fekkes

Director of VIDE, Visual & Individual Design Experiences and The VIDE Workshop in The Hague, the Netherlands. VIDE is organising several initiatives in visual communication in the Netherlands and abroad. Initiatives like the organisation of the yearly VIDE Summer and Winter Design Experiences and VIDE's participation in the project SURE Suriname! . Fekkes is co-founder of ED!, Academy for Sustainable Design, Education and Communication and initiator of H I M, The Hague Innovation Motor. He was co-founder and partner of Ontwerpwerk, agency for multidisciplinary design in The Hague until 1995. Fekkes was head of the department Graphic and Typographic Design and the postgraduate (now master)course Type&Media at the Royal Academy of Art in The Hague until 2005. As from 2006 until 2010 he was coordinator of the department Visual Communication at the Fontys University of Fine and Performing Arts in Tilburg and wrote a new curriculum for this department.



Session 05.
“OLIVE workshop”
Lecture : NOSIGNER
Time : 2011.10.30 (Sun) 10:30-12:30
Venue : 3331 Arts Chiyoda B105
Ticket (w/tax) : ¥2,000 (Advance), ¥2,500 (Door)
This workshop teaches the ways to make quick and easy sign designs using materials around them. Such informative designs come in handy for notifying others of danger, in situations such as, emergencies and living with group of people. Join the class, for the participants will together, think of signs that can be made at any time in preparation for unforeseen disasters.


Session 05.
NOSIGNER

Invisible design is an essential part of design in the current age.He delved further into abstracting the word and redefined it as 'NOSIGN', expressing the invisible side of design. NOSIGNER investigates the world beyond form, the invisible background of design. NOSIGNER considers many facets of design today, sustainability, education, local industry, disaster preparedness, and wellbeing, to create projects that enrich the world through providing a full range of design capabilities spanning across the fields of product, architecture, graphic, and web design. Major awards include Design for Asia Award 2009(silver prize) and PENT AWARDS 2009 and more. President of idea wiki project "OLIVE PROJECT for the Tohoku Earthquake.



Session 06.
“Swiss Typography Pt.2”
Lecture : so+ba
Time : 2011.10.30 (Sun) 13:00-15:00
Venue : 3331 Arts Chiyoda B105
Ticket (w/tax & material cost) : ¥3,000 (Advance), ¥3,500 (Door)
The workshop "Swiss Typography 2" will be a continuation of so+ba's last "Swiss typography" lecture from last year. The lecture will also include practical work. so+ba will start with a very short introduction to classical Swiss typography, then focus on the experimental development of Swiss typography of Wolfgang Weingart, who is called “the father of Swiss punk design”. Weingart is famous for his experimental, expressive work that broke the mould of classical Swiss typography. It was he, who ignited the spark of ‘typographic anarchy’ that burst onto the scene at the beginning of the 1980s.



Session 06.
so+ba


The Japan-based Swiss design unit so+ba, Alex [So]nderegger and Susanna [Ba]er, is celebrating their 10 year anniversary this year. They started their design studio in Tokyo in 2001. With their experiences in graphic design and advertising in Switzerland and Japan, as well as a good understanding of the two very different cultures, cross-cultural communication is one of the strengths and the focus of so+ba. They are active in the fields of graphic design, art direction, sound visualization, and teaching typography at Tama Art University.




Session 07.
“Transparency”
Lecture : Your Friends
Time : 2011.10.30 (Sun) 14:00-16:00
Venue : 3331 Arts Chiyoda B104
Ticket (w/tax) : ¥2,000 (Advance), ¥2,500 (Door)
The topic of transparency is relevant to all parts of our society. It is reflected in human relationships, politics, culture and our design solutions. Graphic design have a bigger position in our society than purely based on visual design. It is relational. In order to truly live up to the design expression, you need to also see your practice in a bigger perspective. The context in which we live and breath are fundamental to see our role in society as practitioners. The workshop and lecture will emphasize authoring, conceptualizing, structuring, editing, consulting and designing, as part of a design process. It is important to include design-thinking as a methodology in order to create good design. In which context do we operate, and can it influence our design solutions?


Session 07.
Your Friends

Your Friends is a norwegian, Oslo based graphic design studio, founded by Carl Gürgens and Henrik Fjeldberg. The studio works in different fields of graphic design and develop solutions for identities, publications, exhibitions, packaging, websites, typefaces etc. Their work is focused around cultural and commercial projects, specializing in print. Your Friends believe that good graphic design is based on and influences functionality, systems and structure. And that good content is key to good design which have the ability to communicate on more than one level. Your Friends work with clients who believe in strong ideas and strive to push boundaries within solutions based on conceptual thinking. Your Friends have been lecturing and held talks at Oslo National Academy of the Arts, as well as working steadily with them on different projects the last 3 years. They have also held several lectures and talks at other design schools in Norway, including Westerdals School of Communication and Oslo and Akershus University College of Applied Sciences.



Session 08.
“Subjective Passport Workshop”
Lecture : Edwin van Gelder
Time : 2011.10.30 (Sun) 15:30-17:30
Venue : 3331 Arts Chiyoda B105
Ticket (w/tax & material cost) : ¥3,000 (Advance), ¥3,500 (Door)
A design course by internationally acclaimed graphic designer Edwin van Gelder and an art director for an architectural publication, “Mark Magazine” in Amsterdam-Netherlands Participants will learn how to think outside the box and approach graphic design with different media. The end result of the workshop will be a 3D poster from all participants that reflects their identity. All finished artwork will be photographed and put together in a booklet. The booklet will be presented to participants as a gift.
*Participants are asked to bring a bag with some personal things.


Session 08.
Edwin van Gelder

Edwin van Gelder is an independent graphic designer based in Amsterdam. After graduating from Utrecht School of the Arts in 2004, Van Gelder founded Mainstudio and has worked under the name ever since. Mainstudio's projects have been including editorial design, books and visual identities for clients within architecture, art and fashion. Van Gelder has won various international awards (Art Directors Club New York, Best Dutch Book Design) and has been part of different international design juries, such as Art Directors Club New York, Selected A - Graphic Design from Europe, and the Art Directors Club the Netherlands.




Session 09.
“Everything You Always Wanted to
Know About Design, But Were Afraid to Ask”
Lecture : Masayoshi Kodaira
Time : 2011.10.30 (Sun) 18:00-20:00
Venue : 3331 Arts Chiyoda B105
Ticket (w/tax & material cost) : ¥3,000 (Advance), ¥3,500 (Door)
Masayoshi Kodaira is a well-known Art Director/Graphic Designer. The lecture will be about "How to capture one's preference and sense through design". His past works, and projects that are still in works will be shown. He will be speaking about his thought and knowledge about his approaches towards design and works. At this workshop, there will be an active installation made by Mr.Kodaira with the participants of the seminar. Each participants will give out a word, in which will be arranged to make up in a poster.
*The composed poster will be given
to the participants in later days.



Session 09.
Masayoshi Kodaira

Born in Osaka in 1970, Masayoshi Kodaira is the principal of FLAME Inc., a graphic design studio based in Tokyo. Kodaira has designed posters and books for the exhibition of Yoshitomo Nara, LOUIS VUITTON, ART FAIR TOKYO, etc. Most recently, he has collaborated with ISSEY MIYAKE to create a line of bags and designed graphics for UIA2011 TOKYO: The 24th World Congress of Architecture. Also directed advertisings and commercial films for Laforet Harajuku(a major fashion department store in Tokyo). Awards include D&AD Silver, THE ONE SHOW Silver and Tokyo Art Directors Club ADC award.



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